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Home improvement leads in Michigan

Michigan's harsh winters and older housing make roofing, furnace and window replacement steady work, from metro Detroit to Grand Rapids.

Where we book
Metro Detroit, Grand Rapids, Ann Arbor and Lansing, and the rest of Michigan
Top trades here
Roofing, HVAC and Windows & siding
Lead type
Exclusive, pre-qualified on a live call
Pricing
Commission-only, per appointment or per lead

When Michigan homeowners buy

Roofing and exterior work run from April through November. Furnace replacements peak in fall and winter.

Contractor licensing in Michigan

Residential builders and maintenance-and-alteration contractors are licensed by Michigan's Department of Licensing and Regulatory Affairs (LARA).

General information only. Rules change, so check current requirements with the licensing agency.

Where we book in Michigan

You choose the ZIP codes and radius. We only book homeowners inside them.

  • Metro Detroit
  • Grand Rapids
  • Ann Arbor
  • Lansing
  • Kalamazoo
  • Flint

How it works

  1. 1

    We Find Homeowners Ready to Buy

    We cold-call thousands of homeowners every week and filter out anyone who isn't serious. By the time a lead reaches you, they've already confirmed their budget, timeline, and intent.

  2. 2

    You Only Hear From Qualified Prospects

    No tire-kickers. No form fills from people just browsing. Every lead is BANT-qualified — Budget, Authority, Need, Timeline — before your phone ever rings.

  3. 3

    You Pay Nothing Until You Win

    We work 100% on commission. If you don't close, we don't eat. That means we're as motivated as you are to put money in your pocket.

Michigan questions

Yes. We book appointments in Kent County and West Michigan, metro Detroit (Oakland, Macomb and Wayne counties), Ann Arbor and Lansing.

Yes. Every appointment goes to one contractor only. We never share or resell a homeowner to other companies.

Most campaigns go live within 5–7 business days after onboarding, and leads usually start arriving within 24–48 hours of launch.

It depends on the trade, your ZIP codes and the pricing model. BookedTeam offers commission-only, pay-per-appointment and pay-per-lead plans with no setup fees. Send your trade and service area for a Michigan quote within 24 hours.